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Apple iPhone XS and XR 2018 event in 12 minutes


  • Published on: 2018-09-12
  • - Welcome to the Steve Jobs Theater. Today, we're going to tell you about two of our most personal products. Let's get started with the Apple Watch. Apple Watch Series 4, everything about it has been redesigned and re-engineered. It all starts with a stunning new display. We pushed the screens right to the edges the shape of the watch. The screens are significantly larger. In fact, they're over 30 percent larger. than in Series 3. We've created new complications. They look beautiful We've also designed a brand-new watch face with up to eight complications that really brings them to life. You can add loved ones to your watch face and simply tap to connect with them. to track the different time zones. Or maybe you want to create the ultimate health and fitness watch. and it now includes haptic feedback, and walkie-talkie or Siri requests. We moved the microphone on Series 4 to the opposite side, as far away making phone calls even clearer. resulting in improved cellular reception. Silicone in Package, or SiP. We call it S4. and a new GPO, both custom-designed by our Apple Silicone team to deliver up to two times faster performance. Apple Watch Series 4 can detect a fall with the new accelerometer and gyroscope, to determine when a fall occurs. We wanted to do even more in this space, First, a notification if your heart rate appears to be too low. if it detects an irregular rhythm that appears to be atrial fibrillation. The third feature is made possible an electrocardiogram. Well, I'm pleased to tell you that our customers enjoy. silver, gold, and space gray. with polished and space black. All band colors and band styles fit any generation of Apple Watch. Series 4 with cellular starts at $499. We're keeping Series 3 in the line You can order Series 4 starting Friday, and it will be available the following Friday, September 21st. Now let's talk about iPhone. (applause) This is iPhone Xs. It has a gorgeous new gold finish on the front and on the glass. It's covered on the front and the back with a new formulation of glass iPhone Xs comes in three finishes, gold, silver, and space gray. They're protected from dust and liquids to an even higher level now. IP68, the screen on iPhone Xs is a super retina display. The best we've made yet. Well, the iPhone Xs has not just one, but two sizes of display. It is an OLED display as well. You can see it's about the same size phone with a much larger display. We call it the iPhone Xs Max. The team has worked so hard better than any ever in a smartphone, and this year is no exception. It's called the A12 Bionic, and the A12 Bionic is the industry's first seven nanometer chip. It is an Apple-designed 6-Core CPU. This is a fusion system. It has two high performance cores, four high efficiency cores. You are going to be blown away with the pictures you can take with the iPhone Xs' camera. It has a 12 megapixel wide camera, a 12 megapixel telephoto camera, and an even more improved True Tone flash. That's a new sensor as well, a seven megapixel that's twice as fast. into an iPhone, and it can get you One thing we've had requests for is Dual SIM capability. To do this into iPhone Xs and Xs Max, we built a technology called DSDS, or Dual SIM Dual Standby. with this incredible technology. one more iPhone. It is incredible. It has more durable glass. It is absolutely stunning. It comes in incredible new finishes. White, black, blue, coral, yellow, and it is beautiful. so true retina image quality. because it's really interesting. in a smaller design. It supports tap to wake. so it scrolls super fast. It doesn't have 3D touch but here again, It has a new feature we call haptic touch. and you're taken right to the camera. It's infrared camera, flood illuminator, proximity sensor, ambient light sensor, This is a powerhouse, It's a 12 megapixel wide-angle camera, so it's our new generation. A sensor that's larger with bigger pixels, optical image stabilization, fast f1.8 aperture, Apple-designed lens, It takes beautiful photos, like this one. There's probably something you've noticed about this photo though. It's a portrait-mode photo with that beautiful background blur, taken from a single camera system. This is remarkable. to create a depth segmentation map, so that we can create portrait-mode photos in the brand-new iPhone Xr. What about battery life? So let's compare it to the iPhone 8 Plus. in your day than the iPhone 8 Plus. You have iPhone Xs, Xs Max, and Xr, three new models of iPhone. that will start at $749. (applause) and it'll start to ship a week later than that, October 26th. 64 gigs, 256 gigs, and that new 512 gigabyte storage capacity. It starts at $999. with its larger screen, larger battery, A week later, it'll start shipping in all of these locations as well. including those watching us online. I'd especially like to thank all the people at Apple
  • Runtime: 11:57
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COMMENTS: 100

  • The Verge

    Would you buy one of the new iPhones? Which one?

  • Saurabh Negi

    Apple phone chutiya The most wrost phone of the world #APPLE

  • FABIO DIAS

    It looks like people want to carry TV's these days

  • Sheng Pu

    1:34 "The speaker has also been completely redesigned" 1:36 "It's 50 percent louder" ok.

  • can't relate

    I most likely will never buy an iphone unless i'm rich so i can buy multiple phones lmao. but even if i'm rich, i'd still prefer an android for my main phone (this is just my preference tho)

  • TIM Cheou

    I think phil did not present well, he needs to speak slower, with pause, he spoke too fast

  • Jahmars Shiva

    No coz it’s not much and it’s not worth the Money boring . Bring a future I phone .

  • Stephen M

    Anyone else count how many times they said 'completely redesigned'? It's borderline brainwashing lol

  • Son of a BITCH ! !

    The 2019 Apple convention is going to be the unveiling of the FIRST EVER TOUCHSCREEN LAPTOP!

  • Son of a BITCH ! !

    I'm waiting for Apple to invent an iPhone with a headphone jack, no notch, & USB file transfer. Maybe they'll discover it next year.

  • Daniel Dreamon

    I have an iPhone 6s. Came from a Galaxy s10 video review. This video is depressing. The first guy.. Steve jobs wanna be. The second guy.. well I’m sure most didn’t even notice there was a second guy. The third guy should quit and sell books instead. I expected much more. Good buy Apple!

  • Lex Depp

    To me, nothing has improved. They kept the same design throughout with minor changes.

  • Itz Ahnafy

    the iPhone: meh wate for 2037 the watch: will 398 be enough?

  • Game Detective

    Soo...a Galaxy S9 is less expansive than the 'cheap' iPhone XR... I get it! The XR is less expansive to make, which means more profit. Like for real, the XR isn't even Full HD....

  • DigitallFlesh

    I really wish they made an iPhone se replacement at an affordable price. I love my SE. I don’t want a tennis racket sized smartphone.

  • Jonathan Cheah

    I can't afford to buy any of these cuz they are too expensive

  • Mahesa Rangga

    The design is always beautiful 👌but I guess that's it.. Elon Musk shall take over Apple lol

  • Rohit Singh

    they start clapping when iwatch 3series value depreceates

  • DanShinjo

    They should have called it the iPhone P. Cause it's obviously for poor people that can't buy the 1k phone.

  • PaulFnNY

    https://tinyurl.com/y7bg62mn buy something cool! Smartwatches, mobile accessories, gadgets, drones, VR and MORE!!!

  • Macawed

    They removed the headphone jack, charger hole, and home button. I just came to see if they removed the power button on this one

  • Bill THAREAL

    Lol stupid apple users gonna use rent money to get the same phone with new features XD !

  • Артём Великий

    iPhone от Apple конечно дорогие, странные, но черт побери, живем то один раз, и хотябы попробовать этот гаджет можно ? Вот тут https://stavka.ru/oz235 самые популярные аппл-фоны, покупать последнюю модель не обязательно, чтоб составить свое мнение. Зато избавишься от вечного вопроса "жалеть что не купил" или "жалеть что купил". Пробуйте . Деньги пыль. Жизнь - главное.

  • Beau Man

    Wait where is iPhone 9 I thought iPhone X was just x not 10 where is 10 you can’t go from 8 plus to 10 lol

  • Beau Man

    Who needs watches when you have your phone. Lol

  • ROCKETS2965

    The extra hour and fifteen minutes was these dummies clapping.

  • anish patel

    iphone event and iphone 2018 Review https://youtu.be/HOlZH6zEz9E

  • Tommy 50377

    So wait... It's a slightly better camera, a bit better resolution and 30 more minutes of battery. Why do i want to spend $1000 on this?

  • Hilla532

    Interesting what Steve Jobs would say

  • marco simone

    give me Jobs, just always the same .... ONLY COMMERCIAL NOTHING FUTURE

  • Eriz Sharper

    ENOUGH about the watch already iam here for the phone! thats what i use to look at time and make calls not watch! fark it its garbage

  • cody1212143

    So 279 dollars for the Apple watch,does-this watch also print pictures and make me toast?

  • Vinay DR

    That last guy made 2hands join... Thats our style.... Great 🇮🇳 India

  • BJ-NOVA 2020

    This sucker was stumbling over his own words when telling the price

  • Christopher Lutsic

    Wow! Don't get me wrong. I love apples iPhones. They are solid phones! But there is Nothing really new here! Nothing innovative! To be honest, it's all business now. There is no more drive in there work and it shows because nobody and I mean Steve is there to make sure they have it their best. Let's face it. Apple died when Steve Jobs passed away. R.I.P. Steve! ;(

  • veerchasm1

    Here’s how bored and indifferent I’ve become with Apple: I am an iPhone user and an Android user had to tell me about this today. 😂

  • vipboss82

    Where’s The iPhone 📱 SE 2? So The New iPhone 📱 Called: XS - Xtra Stupid XS Max - Xtra Stupidly Max XR - Xtra Ridiculous But No, SE 2 - Special Edition 2 (With Top Notch, 4.2” Inch & No Home Button) How Hard Can it Be.. ?

  • Melchizedek Phuah Siow Jin

    There was a time when I looked forward to the wonder Apple events would bring. Now, it is so empty and just hyperbole and partial lies/truths. It's sad.

  • Tony Sanchez

    Is it me or does he seem not interested or like hes just going threw the motions, he doesn't seen that excited him self.

  • Zero G

    Bruh wot games need that much processing pubg? no fortnite? no lol world of tanks? No And the battery wow it lasts thirty minutes longer than the regular iPhone X, Ive had a one plus 5 for almost two years and it still lasts me two days.

  • FNAF FNAF

    Steve Jobs would be angry at you making iPhone x

  • fakhar Malik

    Being a x user I downloaded new x s or max wallpaper and I’m upgraded to new one 😁😁😁

  • А. R.

    Thats too much money aapl! Make a $200-$300 phone ..this works only in US

  • Anthony Carlos Omisore

    There needs to be a revolution to end this madness of iPhone's mediocrity. Dual sim??? It's like you get less phone and spend more money, why? All these features they listed were on Nokias and Samsungs in 2007 and they weren't $1,000 even back then. I think the only people who buy iPhone are those who need social validation. It's so clear iPhone is not cutting edge in cellular technology.

  • Rony August

    Iphone just lost its spirit and figure. Its the weakness point of apple its associate to much as Steve Jobs. When you lost Steve you lost apple. In some terms its good but its to risky for bussiness. Samsung put their bussiness in more "commercial" strategy rather than put a figurative marketing system. Is apple falling down? We will know next 5 years when it reach the bottom. One more DSDS.... seriously??? China phone has it for many years ago

  • Johnathan Sanford

    The S4 starts at just $2157. How many would you like? And would you like it on a 48, 60, or 72 month loan?

  • kuber sharma

    Believe me , ECG cannot be recorded from single wrist whatsoever..

  • jan3019

    Their new commercial for this phone has soooooooooooo many NEW features. Maybe one of the reason why the comment section was disabled.

  • Burhan ali

    Iphone totally garbage..they tell these stories again and again..when i heard when they Demo Iphone 4..LOL.. big big battery how big Burj khalifa?? Huawei 1000 times better than Iphone.

  • Dont Talk To Me

    Come on guys it's a Iphone with a new camera what more could you want?

  • One 2 Ten

    Hand up if u going sell kidney for this iPhone

  • user name

    i have an iphone se and 32gb and its working great

  • A I

    Iphone 2018 - Dual sim Lg C299 2013- Quad sim😂😂